Experience the wild & conserve nature at ArtScience Museum

0
1596

From 11th February onwards, Singapore’s ArtScience Museum visitors will be able to effect real-world change through interactive technology at the museum’s latest permanent development, Into the Wild: An Immersive Virtual Adventure.

Built in collaboration with Google, Lenovo, WWF, MediaMonks and Singapore artist, Brian Gothong Tan, in association with Panasonic and Qualcomm, Into the Wild transforms over 1,000 square metres of ArtScience Museum’s public spaces into a virtual rainforest, explored using a smartphone device. The virtual adventure becomes a reality, when visitors take an active role in replanting the rainforests of Southeast Asia.

Into the Wild can be experienced using the Lenovo's Phab Pro2. Image Courtesy : Marina Bay Sands
Into the Wild can be experienced using the Lenovo’s Phab Pro2. Image Courtesy : Marina Bay Sands

For every virtual tree planted and accompanied with a pledge to WWF, a real tree will be planted in a rainforest in Indonesia.

Into the Wild begins at ArtScience Museum’s Basement 2. Using Lenovo’s Phab 2 Pro, the world’s first Tango-enabled smartphone, powered by the Qualcomm® Snapdragon™652, platform visitors will step into the role of a ranger and embark on a virtual reality adventure. This experience is made possible by Tango’s area learning, depth sensing, and motion tracking capabilities.

Immersed in a lush digital world, visitors will encounter some of the key inhabitants of the Southeast Asian rainforest and learn about the imminent dangers they face. They observe animals in their natural habitat and take action to defend the natural environment from destruction. The adventure leads visitors around the museum and up to Level 4, where their actions will help restore the rainforest of Southeast Asia. When visitors plant a virtual tree and accompany it with a pledge to WWF, a tree will be planted in Rimbang Baling – one of the last pristine rainforests in Sumatra and a vital territory for the critically endangered Sumatran tigers.

“Into the Wild is driven by a deep-seated, collective commitment to making the world a better place. Working with leaders from the world of technology and sustainability, we have created a compelling artistic experience using the Lenovo Phab 2 Pro smartphone, along with augmented reality technology, Tango. We do not just want to augment reality; we want to improve reality. Every time a visitor plants a virtual tree in our rainforest in ArtScience Museum, WWF will plant a real tree in one of the last strongholds for wildlife in the rainforests of Southeast Asia. By combining, art, science and technology, Into the Wild transcends the virtual world and makes a significant, real-world impact,” said Honor Harger, Executive Director of ArtScience Museum.

Into the Wild underscores the urgency of rainforest conservation in Southeast Asia, and highlights the fragility of natural habitats for animals such as pangolins, tapirs, mousedeers, orangutans and tigers.

One of the scenes from Brian Gothing Tan's animation movie. Image Courtesy : Marina Bay Sands
One of the scenes from Brian Gothing Tan’s animation movie. Image Courtesy : Marina Bay Sands

Into the Wild culminates with a cinematic experience, directed by one of Singapore’s leading filmmakers, Brian Gothong Tan. Inspired by the work of explorer and naturalist, Alfred Russel Wallace, and Mexican mural painter, Diego Rivera, Tan’s film eloquently and fluently animates the animals’ journey from creation, to destruction and rebirth.

“In a time of rampant deforestation in Southeast Asia, Into the Wild sends a critical conservation call for the growth and renewal of our natural environment. Only with collective action can we effect positive change, restore rainforest biodiversity, protect tiger habitats and transform the lives of communities and millions across West Sumatra and Riau,” said Elaine Tan, Chief Executive Officer, WWF-Singapore.

Into the Wild is available for free to all ArtScience Museum visitors.

For more information on Into the Wild, please visit www.marinabaysands.com/ArtScienceMuseum